Around this time, Kimberly-Clark's head researcher started using the tissues in place of a handkerchief to help with his hay fever symptoms. He brought the simple but brilliant idea to market Kleenex® tissues for sneezing and other nose needs, instead of cold cream to the head of advertising. The concept struck and in 1930, the idea of Kleenex® tissue as a handkerchief substitute was launched. Sales of Kleenex® tissues doubled the first year of this new handkerchief strategy. Instead of being a product just for women, it now served men, women and children, too. Since Kleenex® tissues came on the market in 1924, it has been the No. 1 brand of facial tissue in the world and today is a global icon. For a product originally made of excess material, it certainly exceeded everyone's expectations!