As the industry leader, Kleenex® brand, the inventor of both the facial tissue and single-use hand towels categories, has provided innovative products to help women meet their everyday needs in thousands of inspiring, award-winning designs.
Last year’s cold and flu season saw its earliest start in nearly a decade, according to the Centers for Disease Control and Prevention (CDC).
[Dallas, TX] - April 17, 2013 - Each year, millions of parents send their kids back to school knowing they will be exposed to countless germs.
Three Schools to win 250,000 eBoxTops for the 2013-2014 School Year
Nominate a Friend at Facebook.com/Kleenex for a Chance to Win Care Pack Delivery
Consumers Can Try New Kleenex® Cool Touch Tissues for Free When They "Share the Softness"
The paper products aisle generally is not seasonal, with consumers using about the same amount of toilet paper, napkins or paper towels every month. But not so with facial tissue: as cold and flu season rears its congested head, monthly sales increase as much as 65 percent over the summer months.
Introduces New Packaging Options to Help Parents & Teachers "Sneeze Shield" Kids Wherever They Go
Advertising Age recounts the success of the Kleenex® Brand Softness Worth Sharing program. "The Kimberly-Clark Corp. brand last week sent its millionth requested mini-box of tissues in North America. And the "Softness Worth Sharing" campaign, aimed at introducing a new softer version of the tissue, has lifted market share 1.7 points since October." Click to read the entire article.
Each year the editors of Advertising Age select about 25 women from the marketing, advertising and media industries for their annual Women to Watch Special Report. This year's list includes K-C Brand Design Director Christine Mau who is recognized for bringing "radically new looks to very old categories." The story below originally appeared in the June 7, 2010, issue of Ad Age.
Innovative Solution Offers Convenient, Hygienic Alternative to Cloth Bathroom Hand Towels.
A massive structure made entirely of Kleenex® facial tissue boxes tops an old record set by a display formed entirely by Pampers packs.
Tissue company offers pro football coach a season's supply of facial tissue for his locker room